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Aaron Winters

Senior creative leadership for experience-driven visual design and interactive projects. 

I may be an artist, an educator, a publisher, a reader, a writer, a creator and a fan, but, primarily, I design.

Now 20 years into my design career, I’m confident that I’ve barely scratched on all that I know I’m capable of and still want to accomplish. Moving beyond those boundaries depends in part on the kinds of working relationships that have yet to round the corner, and I hope that ours can be one of them.

I am most interested in our taking on identity, specialty print (including augmented reality), contextual web experience and interaction projects with small to medium-sized clientele on a remote basis. Having managed successful projects at distance in the past (most notably with both Burton Snowboards (headquartered in Vermont) and Fourcorners Publishing (Vancouver, bc)), I look forward to exploring other interesting opportunities abroad.

Professional Experience

  • Senior Designer, Principal
    Primarily Design, Sacramento ca. (2016-Present)
  • Digital Marketing Consultant & Trainer
    Northeastern California Small Business Development Center, Sacramento ca. (2011-2013)
  • Independent Creative Professional
    Abide Visuals / Aaron Winters Creative Professional, Sacramento ca. (2002-2015)
  • Communications Design Professional
    California Landscape Contractors Association (2000-2010)

Academic Experience

  • Assistant Professor, Graphic & Web Design program
    Art Insitute of California - Sacramento (2015-2016)
  • Assistant Professor, Graphic Communication department
    Sacramento City College (2008-2015)
  • Assistant Professor, Art New Media department
    American River College, Sacramento ca (2007-2008)


  • mfa, Graphic Design
    Vermont College Of Fine Arts, Montpelier vt. (2014)
  • ba, Government
    California State University - Sacramento (2000)
  • aa, Graphic Communication
    Sacramento City College (2003)


  • Creative direction, identity design, art direction, editorial direction and design, lettering, illustration, packaging design.
  • Information architecture, prototyping, site-mapping and content inventories, wireframing, mobile-first responsive website implementation, animation and interaction, web standards / semantic web.
  • Project management, client relations, small business consulting, pre-press (digital, offset, screenprint, direct-to-garment and alternative printing methods), copywriting, editing, design writing, cultural criticism.


  • Non-profits: Firefighters Burn Institute, Youth Firesetters Program, SLO Folk Society, Sacramento Caledonian Club
  • Trade groups: California Landscape Contractors Association, California Water Management Certification Program, Landscape Industry Show
  • Record labels: Weird Forest, Suicide Squeeze, Narnack, 5RC, Clairecords
  • Musicians: Noveller, Lil B, Grouper, Mark McGuire (Emeralds), Zach Hill, Hella, Ganglians, Zac Nelson / Hexlove and dozens more
  • Professional Services: SacSurfacePro, Fleet Collision Services, Zoe’s Cruises & Tours, All City Homes
  • Magazines: Color skateboarding magazine, California Landscaping, Midtown Monthly, New Times Weekly, ForkIt, TheLegend